Be creative , be funny , sell more!

When it comes to selling stuff in WoW, most people just dump stuff on the AH and wait for it to sell. That works well usually, but there are some items that people will just buy alot faster (and more) when you can "sell" it to them.

With that I mean the advertising in the trade (or other larger) channels.

While ofcourse you use auctioneer with a snatchtool, it doenst mean everyone is. Searching every item you might want to buy takes ages. Some people will write some itemnames down or something like that, but most will just do it from the top of their heads. There is alot of thing YOU want to sell, that THEY dont think about.

For example (and I picked up the idea at another goldblog, completely blank on the name, will give credit when I remember):

- Rituals of the new moon

Its an offhand item that you can "use" and it will transform you into a wolf with about the same graphics as the shamanwolf, but then in 4 different colors.
Now most people in the game havent even heared about this item, but its funny and makes you look "cool".

You can advertise this item like:

"On AH Rituals of the new moon"

You might turn a head or two, but the masses wont even read it or click the item to see what it is.
Think about why people need to buy the item, what does it do for THEM?
On this one its easy, it makes you transform into a wolf and theres 4 colors to pick from.
So instead direct people to the purpose:

"On AH: Rituals of the new moon! Let your inner wolf free and become one!"

Maybe add something on the end for the 4 colors.

You will notice you will get alot more /w with "cool how much". Its new to people and YOU are bringing the fun to them.


This can also be done with "old" items. Selling rich purple silk shirts on the AH might make you sell a few, but you can change your act abit. Shirts is not something people will look for every day, but if you steer people to it they will atleast think about buying one. Any piece of "clothing" in WoW you can pretty much sell with the following:

"Spring is here! The new spring collection of [Rich purple silk shirt] and [Someotherstuff] is now on sale on the AH! Too casual? pick up a [Tuxedo pants][Tuxedo shirt]!"

Now you put something in the chat that people will read, either becouse its different or becouse its more fun to read then "shirt buy now".


Risk?

Dont ever overspam your items. People are not blind and they will not appreciate it when you go berserk in the chat channels. Dont forget that the lines you type are usually a bit longer and will most likely take up two or more lines in the chatframe. The last thing you want to do is put more then 2 of the same shout at a time in the tradechannel. You will overspam the chatframe and alot of people will just put you on ignore. Thats another few potential costumers down the drain...

What I like to do is say it once, do some auctioning, do some more auctioning, say it again, do a HC, say it again after.
This way you probably will attract a bunch of new people with it, while the "old" crowd doesnt notice you've said it before.

Also make sure you are not trying to mingle in an overcrowded market. If person X sees u chat in tradechannel with an item he is selling, he will most likely check the prices, relist and also chat something similar to you. The result is that you are not unique anymore, people will lose interest quickly.

Last piece of advice is that you have to keep your AH stock as unique as your messages. There is no point in throwing 50 purple silk shirts on there, keep it unique and special.